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기업과 NGO의 관계 리포트 - 캐나다
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2008-11-20
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RnD_기업과_NGO의관계_리포트-캐나다.pdf
Spanning the Great Divide :
A Report on the Relationship Between Canadian NGOs and Corporations
EXECUTIVE SUMMARY
? The majority of NGOs express a willingness to engage with the private sector. Only four of
the twenty-one respondents refuse toworkwith industry, orwould do so only as a last resort.
? NGOs consider corporate involvement as a less than ideal solution to solving the world’s
social and environmental problems. Nonetheless, a majority are willing to work with
corporations on some level, and believe that effective engagement by the private sector is
possible.
social and environmental problems. Nonetheless, a majority are willing to work with
corporations on some level, and believe that effective engagement by the private sector is
possible.
? Concerns around NGO dependence on corporate support has given rise to an alternative
trend: increased collaboration and coalition-building among non-profits themselves,
trend: increased collaboration and coalition-building among non-profits themselves,
especially linking smaller NGOs with larger ones.
? NGOs stress “legitimacy” and “authenticity” as key attributes for bothNGOs and corporations
to strive for in their relationships with one another.
to strive for in their relationships with one another.
? The concern for legitimacy stems from skepticism NGOs have of corporate claims of social
and environmental advocacy. This skepticismpermeatesNGO/corporate relations.NGOs
and environmental advocacy. This skepticismpermeatesNGO/corporate relations.NGOs
see their role as holding industry accountable for any breaches in legitimacy when
adopting CSR policies.
? NGOs are divided on the need to enhance their own levels of governance, accountability
and transparency. Several respondents are uncomfortable with applying what they perceive
as corporate business models to the non-profit sector due to the fundamental differences
between the two.Others, however, argue that adopting best practices ? nomatterwhere the
models originate ? trumps concerns over being seen as “selling out” to corporations.
between the two.Others, however, argue that adopting best practices ? nomatterwhere the
models originate ? trumps concerns over being seen as “selling out” to corporations.
? NGOs are cynical and skeptical of corporate social and environmental initiatives. However,
they are trapped in a dependency relationship with business due to their need for funds.
they are trapped in a dependency relationship with business due to their need for funds.
? Evenmore cynicismand anger is directed at theCanadian government due to a perceived
lack of support forNGOs and inaction on issues important toNGOs. This has forced non-
profits to look to corporations for funding and support, which in turn is perceived to lead to
possible conflicts of interest among NGOs as ‘watchdogs’ of corporate performance on
social and environmental issues.
? Some NGOs believe that moral suasion ? so often used in the past ? is no longer effective
with corporations. They feel that objective, research-based evidence is now the best way to
motivate corporations to change their behaviour. NGOs also believe that identifying the
financial incentives and benefits of adoptingmore responsible and sustainable business
practices is a useful approach. Rather than relying on “guilt trips”, they feel theymust speak
the language of business to attract attention.
? Some NGOs believe they cannot afford to be perceived by business as social malcontents,
but instead need to position themselves as positive, active partners in helping corporations
transition to more responsible business models.
but instead need to position themselves as positive, active partners in helping corporations
transition to more responsible business models.
? Interestingly, consensus views among respondents are often aligned around size and
influence rather than by sector (i.e. environment, public health, social justice). For example,
larger, better establishedNGOs tend to share similar opinions on issues such as accepting
corporate gifts and awillingness to accept deep concessions during negotiations. The
responses of these largerNGOs are usually consistent with themajority opinion. A group of
four smallerNGOs tend to express similar opinions that are contrary tomajority opinion.
TheseNGOs aremore grassroots,moremilitant and functionwithoutmuch corporate
involvement. They are under less pressure to be conciliatory or to court corporate
collaboration.....계속
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