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Global ER&D: Accelerating Innovation with Indian Engineering
- 등록일2010-08-25
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Global_ER&D.pdf
Global ER&D: Accelerating Innovation with Indian Engineering
Executive Summary
Introduction
The IT-BPO industry has enjoyed rapid growth – in just one decade, India has invented, transformed and reinvented the global sourcing industry several times over, staying ahead of all trends. The industry has moved up the value chain, continuously growing the overall global sourcing pie and its share in it. This industry has built a unique service-led export-oriented model away from the traditional product-based play. However, we are now entering a period in which it is clear that the current model will drive limited growth and to progress further, tomorrow’s global companies need to expand their view of success and redefi ne it in terms of lasting positive impact for business, society and the environment.
The recent economic downturn signaled the start of a new world order and a paradigm shift in the way the world thinks and operates. Conglomerates viewed this crisis as an opportunity rather than a threat and hence, there was limited impact on the global ER&D spend as companies earmarked ER&D budgets to innovate so that they could drive growth in times of economic recovery.
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