정책동향
나이키(Nike)의 오픈 이노베이션 정책
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2010-11-02
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Nike-Haas School of Business, Center for Open Innovation
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1_RnD 나이키의 오픈 이노베이션 정책.pdf
나이키(Nike)의 오픈 이노베이션 정책
Leveraging Open Innovation to create Sustainable Business Models
Nike-Haas School of Business, Center for Open Innovation
What we want to do today?
1. Disscuss how systemic sustainability challenged are disrupting current-day business models
2. Talk about new business models, partnerships & eco-systems are required to address challenges
3. Disscuss how open innovation combined with strategic investing is a powerful tool to source & scale-up sustainable business models
Consumer companies are facing some touch questions
- How can we maintain if we reflect the cost of materials and externalities in our supply chain?
- How do we secure supplies of increasingly scarce natural resource, against competition for essential human needs?
- How do we decouple consumption of materials from the value consumer's desire/expect?
- How can we grow and create value without an increasing input stream of virgin natural resource?
......(계속)
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