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Food Biotechnology: Consumer perceptions of food biotechnology in Asia

  • 등록일2008-10-10
  • 조회수7752
  • 분류제도동향 > 종합 > 종합
  • 자료발간일
    2008-10-02
  • 출처
    ASIAN FOOD INFORMATION CENTRE (AFIC)
  • 원문링크
  • 키워드
    #식품
  • 첨부파일

Food Biotechnology: Consumer perceptions of food

biotechnology in Asia

 
 
INTRODUCTION

Genetically modified foods will most likely become an increasing feature of the Asian diet in light of the region's growing demand for high volumes of quality food. The Asian Food Information Centre (AFIC) conducted this consumer research to provide insights on how consumers in Asia perceive the use of biotechnology to produce foods and how likely consumers are to accept the various benefits biotechnology derived foods may bring.

The purpose of this consumer research is to:

• Understand attitudes about confidence in the safety of the food supply and food labeling
• Identify concerns related to foods that have been produced using food biotechnology within the context of broader food safety and labeling issues
• Track public awareness and perceptions of food biotechnology
• Measure the extent to which direct consumer benefits of food biotechnology resonate with the public
• Uncover emerging opinions on ‘sustainable food production’
 

METHODOLOGY

AFIC commissioned The Nielsen Company Research to conduct a quantitative assessment of consumer attitudes toward food biotechnology. The research was conducted via an on-line survey of 1007 adults, aged 18-64, and living in 5 major cities in 5 different countries. The number of respondents for each city was: Beijing n= 200; New Delhi n= 204; Manila n= 200; Seoul n= 202 and Tokyo n= 201.

Quotas were set to best reflect the demographic population in the cities.

The survey took place from 15th July to 15th August 2008. Respondents could chose between an English language questionnaire and a version translated into the local language.
 
 
 
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