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The Code of Practice for the Pharmaceutical Industry 2011

CODE OF PRACTICE for the PHARMACEUTICAL INDUSTRY

INTRODUCTION

Promoting Appropriate Use of Medicines The pharmaceutical  industry  in  the United Kingdom  is committed  to  benefiting  patients  by  operating  in  a professional,  ethical  and transparent manner  to  ensure the  appropriate  use  of  medicines  and  support  the provision  of  high  quality  healthcare.  This  commitment applies  to  all  with  whom  the  industry  interacts.  To demonstrate  this  commitment  over  50  years  ago,  in October 1958,  The  Association  of  the  British Pharmaceutical  Industry  (ABPI),  which  represents the UK  industry,  decided  that  certain  activities  should  be covered in detail and thusgreed the first ABPI Code of Practice. The Code covers the promotion of medicines for prescribing to both health professionals and appropriate administrative  staff.  It  also  includes requirements  for interactions with health professionals. In addition  it sets standards  for  the  provision  of  information  about preion  only medicines  to  the  public  and  patients, including patient organisations.

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