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The Innovation Butterfly : Managing Emergent Risks & Opportunities During Distributed Innovation

Edward G. Anderson Jr.
University of Texas McCombs School
Nitin R. Joglekar
Boston University School of Management

Examples of Innovation Butterflies

? Nintendo Wii
? Minivans
? QWERTY & the Cell Phone
? Innovation Roadkill
? Polaroid
? Blockbuster
? Apple Newton to iPad

Innovation is Complex

Innovation process has “lifelike behavior,” much like the weather
? It can be stable for long periods
? Most innovation butterflies are “harmless” (sap productivity 30-50%)

..........계속