Nutritional Market

Nutritional Market


   Total Nutraceuticals and Functional Foods Market;

Revenue Forecasts(U.S>), 1994-2004


	Nutritional Supplements ($ Million)	Activity-Based Foods ($ Million)	Functional Beverages ($ Million)	Total Revenues ($ Million)
1994	1,790	203	691	2,685
1995	2,058	232	747	3,038
1996	2,429	264	814	3,508
1997	2,793	304	879	3,977
1998	3,213	350	950	4,513
1999	3,791	399	1,035	5,225
2000	4,473	454	1,128	6,057
2001	5,144	509	1,219	6,873
2002	5,865	570	1,304	7,740
2003	6,744	633	1,395	8,.773
2004	7,689	703	1,507	9,899
Compound Annual Growth Rate	15.7%	12.3%	8.0%	14.0%

출처; Frost & Sullivan's Nutraceuticals(US) 2/99, p.3-2

Total Pharmaceuticals Supplement Market;

Market Engineering Measurements (U.S.), 1998


Measurement	Trend Value	Trend
Market Age	Market Development	-
Total market size	$4.513 Billion	-
Potential market revenues by 2004	$9.899 Billion	-
Historical growth rate(1994-1997)	15percent	-
Projected growth rate(1998-2004)	14percent	-
Market saturation(current/potential users)	35percent	Increasing
Replacement Rate	High	Increasing
Price Sensitivity	High	Decreasing
Consumer Units	Low	Increasing
Number of products	High	Stable
Competitors(active market competitors for total market in 1998)	>100	Decreasing
Degree of competitions	High	Increasing
Degree of technical change	High	Increasing
Customer Satisfaction	Low	Increasing
Customer loyalty	Low	Increasing
Market concentration(% market share of top two competitors)	<30 percent	Stable
Price to perfomance	High	Decreasing
Product development time	6-12 months	Decreasing
Time to market	12-18months	Decreasing
Major current distribution channel(direct/indirect)	Indirect	-
Food Processing Company Presence	Marginal	Increasing
Pharmaceutical Company Presence	Low	Up
Independent product development companies	Low	Increasing

출처; Frost & Sullivan's Nutraceuticals (US) 2/99, p3-4

Nutraceuticals Supplement Market;

Market Engineering Measurements (U.S.), 1998


Measurement	Trend Value	Trend
Market Age	Market Development	-
Total market size	$3.213 Billion	-
Potential market revenues by 2004	$7.689 Billion	-
Historical growth rate(1994-1997)	15percent	-
Projected growth rate(1998-2004)	15.7percent	-
Market saturation(current/potential users)	39percent	Increasing
Replacement Rate	High	Increasing
Price Sensitivity	High	Decreasing
Consumer Units	Low	Increasing
Number of products	High	Stable
Competitors(active market competitors for total market in 1998)	>30	Decreasing
Degree of competitions	High	Increasing
Degree of technical change	High	Increasing
Customer Satisfaction	Low	Increasing
Customer loyalty	Low	Increasing
Market concentration(% market share of top two competitors)	<45 percent	Stable
Price to perfomance	High	Decreasing
Product development time	6-12 months	Decreasing
Time to market	6-12 months	Decreasing
Major current distribution channel(direct/indirect)	Indirect	-
Food Processing Company Presence	Marginal	Increasing
Pharmaceutical Company Presence	Low	Up
Independent product development companies	Low	Increasing

출처; Frost & Sullivan's Nutraceuticals (US) 2/99, p4-2

Nutritional Supplement Market;

Market Drivers Ranked in Order of Impact(U.S.),1998-2004

H=High, M=Medium, L=Low


Rank	Driver	1-2 Years	3-4 Years	5-7 Years
1	Nutritional label are driving consumer awareness	H	H	H
2	Higher Medical costs drive need for preventive healthcare	H	H	H
3	Consumer acceptance of 3'Gs: Garlic, Ginseng and Ginko	H	H	M
4	Acceptance in Europe lend credibility to supplements in U.S.	H	M	M
5	Private label supplements cater to large household needs	H	M	M
6	Health and Specialty food stores cater to individual buyers	H	M	M
7	Increase mass media coverage drives spurs category interest	H	M	M
8	Concern over diet related diseases spurs category interest	H	H	H
9	Growing awareness of alternate medicine remedies by mainstream healthcare organizations	H	M	L
10	Development of functional herbal supplements drives consumer acceptance	H	M	L

출처; Frost & Sullivan's Nutraceuticals (US) 2/99, p4-3

Nutritional Supplement Market;

Market Drivers Restraints Ranked in Order of Impact(U.S.),1998-2004

H=High, M=Medium, L=Low


Rank	Restraint	1-2 Years	3-4 Years	5-7 Years
1	Consumer concern over product legitimacy limits market size	H	H	H
2	Supplement abuse can cause nutrient toxicity	H	H	H
3	Consumers favor low price points over brand loyalty	H	M	M
4	Regulations aimed at curbing sub standard products may stall growth of nutritional supoplements	H	H	M
5	Lack of patentable products is a barrier to entry for major pharmaceutical and food manufactures	H	H	H
6	Growing interest in natural and organic foods is likely to cannibalize the market for supplements	L	L	M
7	Negligible efforts to promote consumer awareness limits the size of potential consumers	H	M	M
8	High advertising and stocking costs limit participation of small and mid size market players in retail channels	M	M	H
9	Processing negatively influences product effectiveness and stability	H	H	L
10	Slower economic growth stalls consumer interest in supplements	H	M	L

출처; Frost & Sullivan's Nutraceuticals (US) 2/99, p4-7

Nutritional Supplement Market;

Percent of Revenues by Product Type(U.S.),1998-2004

출처; Frost & Sullivan's Nutraceuticals (US) 2/99, p4-14

(비용으로 환산하면)

Nutritional Supplement Market;

Retail Store and Mass Merchandiser Revenue Forecasts

for Selected Supplements(U.S.), 1998-2004

출처; Frost & Sullivan's Nutraceuticals (US) 2/99, p4-14

Fuctional Beverages Market;

Market Engineering Measurements (U.S.), 1998

Measurement	Trend Value	Trend
Market Age	Market Development	-
Total market size	$0.950 Billion	-
Potential market revenues by 2004	$1.507 Billion	-
Historical growth rate(1994-1997)	22percent	-
Projected growth rate(1998-2004)	8percent	-
Market saturation(current/potential users)	50percent	Increasing
Replacement Rate	High	Increasing
Price Sensitivity	High	Decreasing
Consumer Units	Low	Increasing
Number of products	High	Stable
Competitors(active market competitors for total market in 1998)	15	Decreasing
Degree of competitions

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